The Importance of Quality Emergency Brake Cables Product recalls and safety are a big concern when purchasing new auto parts. Customers want to be sure they are receiving the best quality parts to ensure their vehicles run smart and drive safe. That is what Bruin Brake Cables is all about. There are many stories about poor quality imported parts,but what about emergency brake cables that won't hold when it counts the most;,like in an emergency? We tested imported brake cables and found some disturbing results. Imported emergency brake cables are failing when placed on a pressure test which could result in failure when engaged on a vehicle. The failure of NHTSA to take action on OEM recalls may be one of the issues,but maybe we should realize that change is coming and eventually the aftermarket will need to come to grips with the issue and make a change. If commercial accounts are the next big market for auto parts retailers - what are they looking for? Ask them;and they will say:"quality parts"and"fewer comebacks". Even while record profits are being made in aftermarket retail quarter after quarter the entire OEM industry is becoming rocked by recall after recall autel mx-sensor. Is this the tip of the iceberg and a message for the aftermarket to change course? The bad meat recently sold to our franchises in Asia may not the only stink in the kitchen. How long before the bell starts tolling for the aftermarket? How many defective or poor quality parts are there that have already been installed that will cause a problem down the road? As the lessons of Detroit reveal,quality is the key to long term profit with short term gains. On the bright side there is no doubt American manufacturing is coming back and there are a resurgence of re-shoring projects. Companies like Weathertech advertised during a major football game with their ad,"You can't do that",are a fantastic example of what can be done here at home once consumers become informed that they really do have a choice. Let's hope we encourage more plants to open and bring back jobs and quality to the aftermarket. After all maybe we can even create more jobs that will put more cars on the lift to get the repairs they need! Are faulty replacement emergency brake cables putting your bottom line and customers at risk? Faulty emergency brake cables can not only be hard to install but also result in unwanted comebacks. Many of the import cables being sold at auto parts retailers no longer include the accessories needed to complete the job and rely on the installer reusing many of the bumpers,brackets,nuts,clips,etc. from the old cables. The problem is that when these components are not available or are not in serviceable condition the installer is put in a position of improvising or scrounging around the shop for something that will work. This not only is a time killer but could result in a potential liability issue Autel MaxiTPMS TS401. Comebacks occur when the inferior cables stretch while being used. The customer brings the vehicle back for a"loose cable"but the real problem is cable stretch or slippage and not the install. This can result in multiple comebacks as each time the installer tightens the system up a little more not realizing the cable is the culprit. The real issue for the consumer is a cable that might stretch out or slip off when it is needed the most. The mechanical emergency brake is still the only consumer controlled and operated device left on modern vehicles that is not controlled by telematics and or computer control. Further the emergency brake system is only as good as the cable that connects it. This is why a high quality cable is essential for optimum vehicle safety. Can encouraging proper emergency brake maintenance result in happier customers and a more robust bottom line? Safety is everything when it comes to the family car. Just ask any Mom. If the emergency brake cables have not been looked at recently or cheap imported cables recently installed,replacement with quality Bruin Emergency Brake Cables,Made in USA,Certified (r) may provide a win/win fix to cheap imported or worn out cables. Please see our video on YouTube: Bruin Brake Cables,"USA vs. Import". A well maintained emergency brake system with quality components can slow down or stop a rolling vehicle,keep it in place on inclines or help gain traction in slippery conditions. Mechanics agree that 50,000 miles is a good time to look at replacing emergency brake cables,however the further north you reside the more they need to be looked at. Benefits of a quality well maintained emergency brake system are: eliminating stuck brakes,having emergency brake cables that hold when you need them,gaining traction in slippery conditions,passing state safety inspections and increased resale or trade value. Shop Poster:"Change your Emergency Brake Cables before your Cables become an Emergency"for your waiting room is available free of charge. Please call Bruin Brake Cables at (88 599-6500 for your free copy or visit .
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